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How to Choose a Printer for Your Start Up Business

How to Choose a Printer for Your Start Up Business
By Simon Williams
March 31, 2022

No matter how small your business is, or even when looking to cultivate a brand new venture, there’s undoubtedly a fair amount to consider when it comes to choosing a printer for your startup business. On top of the challenges, you face when setting up a small business such as positioning yourself within the market or finding good staff who are going to drive your organisation in all the right directions, the last thing you need to worry about is whether your printer is up to the task.

If you’re building up a business from scratch, getting your essential equipment right can be a huge weight off your mind from the get-go. Alongside finding the perfect office or other commercial space to act as your company HQ, you’ll also need to start hunting for some everyday technology like computers, monitors, and of course, a modern and reliable office printer or two.

Printers are amongst some of the most underrated yet highly necessary pieces of everyday technology for many modern businesses, with access to printed communications and materials being crucial to many companies both within and surrounding their daily organisational processes. From providing client and employee contracts to producing signs for your workspace, you’d be surprised at how a printer can help to keep everything flowing.

If you’re on the hunt for the perfect printer for your small business, then this is the read for you. We’ve compiled the top 5 questions that you should keep in mind when searching for a printer model that aligns best with both your personal and professional needs. Read on to learn how to choose a printer for your small business.

1. What is your estimated printing volume?

First and foremost, you’ll want to ensure that you have a strong idea of your organisation’s potential printing volume as well as the types of print jobs that you’ll most likely be using your selected printer for. For example, will you be printing glossy coloured documents for brochure production or other presentation or promotional materials, or will you primarily be printing simple mono text documents that are over twenty to thirty pages in length?

Whilst the two printing jobs outlined above differ greatly in more ways than one, there’s no denying that both of these printing jobs will be better managed by a printer that not only handles their respective media types but also possesses a higher monthly page cycle and thus, greater print volume. 

If you’re looking for a lower volume printer, it’s also not likely that you’ll need to invest in a top of the range printer model that’s accompanied by a premium price tag. A closer look at some of HP’s office printer series, for instance, reveals that many of their mid-tier office printers possess equal printing volumes to their flagship printer models. In this regard, understanding the types of print jobs that you’ll most likely be using your printer for could greatly narrow down your shortlist of potential printers, saving you from blindly investing in a top of the line printer that may be packed with features that you’ll never use.

2. What printer features are most necessary for your business?

With all the recent developments we’ve been observing in printing technology, modern printers truly do have the ability to do so much more than printers manufactured even just under a decade ago. There are more multifunction printers on the market now than ever before, allowing potential buyers to select from a range of printers with their own print, copy, and scanning features, amongst some other emerging modern printer features.

Of all the developments observed by our printing specialists here at CartridgesDirect, modern printer connectivity has been amongst the most exciting. Being able to connect your printer up to your Wi-Fi network or print straight from a USB or SD card inserted into the printer rather than into another connected device can be incredibly beneficial for businesses using a shared office printer. Likewise, printers now have the ability to be connected through a number of different methods including Bluetooth, as well as via Wi-Fi or USB, or even through mobile apps.

Cloud printing and mobile printing are also emerging features that are being integrated into modern printers to allow printer users to perform various functions remotely, such as running printer diagnostics tests or even ordering their own replacement printer cartridges. Many printer companion apps are also fitted with their own scanning capabilities, meaning you won’t even have to use your office printer in order to send high-quality scans via email!

3. What printer capabilities are most necessary for your business?

For instance, if you foresee that you’ll be printing often in colour, then chances are you’ll benefit from the precision and colour correction that can only be achieved by a laser printer. Contrastingly, if you’ll be printing mono text documents that don't particularly need to be of higher quality, then you may benefit from investing in a low-cost inkjet printer.

Print speed can also be just as important a factor in printing quality, especially in office spaces with high volume printing needs. Investing in an office printer with higher printing speeds may save you and your workplace from experiencing backed up printing queues, which tend to befall workplaces at the worst of times.

Of course, any workplaces that do possess a higher estimated print volume should also consider investing in a printer that’s capable of double-sided printing and multi-page document scanning, both of which require a printer that’s fitted with an automatic document feeder, or ADF. A printer with an ADF is an absolute must for any organisations who are either looking to print or scan multi-page documents that are an extended length (like contracts or manuals), or any enterprises who are simply looking to be more economical with their printing habits. 

Similarly, depending on how often you print, you may also want to look at how much paper your printer can carry or whether or not your selected printer models are compatible with additional paper trays for increased page capacity. Investing in additional paper trays may minimise the likelihood of you having to run around the office searching for print supplies as your printer is stubbornly flashing 'No Paper' at you!

4. Would you prefer a printer with a higher sustainability rating?

Alongside having the option for additional paper capacity, a lot of modern printers may also boast compatibility with a range of standard, high yield, and ultra high yield printer ink cartridges. Ultra high yield cartridges are ideal for office spaces with a particularly high printing volume, or simply any organisations who’d prefer purchasing cartridges less frequently in order to save on both time and resources.

Having an assortment of cartridges to select from in accordance with your printer use is just one of the many ways that modern printer manufacturers are both boosting the sustainability ratings of their printer models alongside encouraging their printer users to be conscious of sustainability as they conduct their personal and professional printing. Other similar methods used by printer manufacturers for boosting the sustainability of modern home and office printers is the inclusion of ADFs for duplex printing as mentioned earlier, as well as continuous ink printers which use low-cost and high yield ink bottles over ink cartridges.

Of course, there are some printer models that are kinder to the planet than others, and the page yields of their compatible cartridges is just one of a handful of factors worth considering. Sustainable printers and printer cartridges may also be produced using recycled materials, so be sure to read through the product descriptions of any of your shortlisted printers to see if there are any particular eco-conscious build materials used in the production of those models.

5. How much space do you have for your office printer?

Finally, startups and small to medium-sized enterprises may operate from a relatively small office space equipped with limited resources to begin with. After all, there are certain dangers with investing prematurely in organisational overhead costs. If you are working with a smaller space, chances are that you’re already thinking about finding yourself a printer that’s the perfect size for your workplace.

Depending on the amount of available space you have, you may wish to look at a desktop or compact printers. Multifunction printers can come in very handy if you are trying to save space, as they are able to provide you with the ability to fax, print, copy, and scan all from one device.

On the other hand, if you are starting up in a larger office space or may potentially like to buy for the future, then you’ll naturally have more scope with regards to finding the ideal printer for your current or projected needs. Similarly, if you’re looking for a printer with specific features, such as a printer that can handle larger A3 print jobs or sublimation printing, then you may just have to make space for your selected printer after all.

Why you shouldn’t rush your printer purchasing process

Having the right printer can mean the difference between a business that runs smoothly and a business that’s consistently facing unforeseen disasters that may just end up delaying your daily processes. In some ways, having the wrong printer can potentially be just as ineffective as having no printer at all. 

So be sure to keep in mind throughout your printer purchasing journey that a hasty decision could result in spending more money than necessary, something that start up businesses should absolutely aim to avoid.

Want to know more about our range of printers and printing supplies available here at CartridgesDirect? Why not get in touch with our team of printing specialists? We’re always happy to help our customers find their ideal printing solutions, so don’t hesitate to give us a call at 1300 765 575 or shoot us an email at sales@cartridgesdirect.com.au if you’d like some expert insights during your printer purchasing process.