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HP and the Circular Economy in Action

By Simon Williams
·
June 28, 2019

You would almost have to live under a rock to have not realised how much of trending topic sustainability and climate change are currently. Businesses around the world are uniting to tackle climate change and find new ways to operate in marketplaces that are demanding more sustainable practices. The movement closely aligned with this is known as the Circular Economy. If you aren’t familiar, the circular economy is the process of utilising exclusively recycled products to create new plastic products customers use. 

Why do we need a circular economy?

Instead of creating more and more waste, companies are being pushed toward the more sustainable option of using recycled parts for their manufacturing or production processes.

A practical use case of this methodology is the challenge of lowering waste exports and instead of setting up a program to use the waste domestically in existing manufacturing processes. For example, instead of creating new plastic bottles, organisations should be utilising recycled plastics to make their new products. This kind of recycling can help avoid thousands of tonnes of new plastic production destined for landfill or worse the ocean. The circular economy is a movement aimed at saving both money and the environment.

How is HP getting involved?

Contrary to Australia not recycling and reusing enough, HP is no exception to the circular economy movement. The technology company is striving to introduce more sustainability into its manufacturing and production processes. Printer cartridges are a specialised product that consists largely of plastic parts and ink. HP is innovating the way they manufacture cartridges to help solve the plastic waste crisis. Through the introduction of using recycled plastics in its manufacturing process, HP is lowering their impact on new plastic product creation. Printing is only the beginning, HP is also making big strides in their personal product systems as well, utilising recycled plastics in product manufacture.

What can we expect to see from HP?

There are many organisations looking to make sustainable changes to their production lines, but HP is going a step further. Recognising the importance of this situation and driving the circular economy, HP has committed to achieving a target of 30% by 2025. The goal is to make 30% of the contents used in HP’s production process recycled plastics by 2025 across both its print and personal systems. This kind of commitment is how this economic theory will thrive and how sustainable movement will be driven further. 

The need for big brands to enforces the circular economy

The benefits of this kind of business economy are not only focussed on climate change. There is a real advantage for a brand that is willing to lead the change in this area. Society, in general, is calling for big business to stand for change. Whether they are responsible or not for plastic production, consumers realise that in order to enact change, powerful brands, individuals and profiles are going to need to mobilise. The circular economy, in theory, makes perfect sense, why create new when old will do. The challenge of other economic factors impacting upon an organisation ability to use recycled product is, of course, a consideration, but not a deal breaker. Mobilising big business in this space will help drive groundswell to a movement that not only has the capability to impact the environment but also to stimulate a domestic market at the same time.


To discuss new and existing printing technology, visit Cartridges Direct online or call 1300 765 575.

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